Top5 Reasons to Adopt Personal Self Care for Professional Success

Tara Thurber interviews Eddie Jimenez, CEO of Primal Trust Consulting, about his "I in Win" philosophy, which emphasizes the importance of self-care for team success. Eddie shares his unconventional career journey, highlighting his experiences in multifamily leasing, fitness, offshore banking and tech. He outlines five core principles: investing in oneself, owning one's role, setting non-negotiables, leading by example, and balancing self and team. Eddie stresses that personal well-being is crucial for high performance and team success, advocating for routines, meditation and time management to avoid burnout and enhance resilience.

Transcript

Tara Thurber: 0:00

I am Tara Thurber, a certified energy leadership life and career coach, as well as the Founder and Director of Partnerships at DefineTalent. Joining me today to kick off this fresh new year is Eddie Jimenez, the CEO and founder of Primal Trust Consulting. Eddie is a seasoned C suite leader in channel partnerships, revenue creation and building revenue systems that empower businesses to grow and scale. With over 19 years of experience spanning startups to nine figure companies, he brings a wealth of knowledge and proven strategies to the table. His guiding principle, I firmly believe that nobody achieves success alone. You need luck, opportunity and grit to reach your goals and dreams. Hey, Eddie, thanks for joining us today.

Eddie Jimenez: 0:52

Oh, thanks for having me listen. I I'm from now on, I am going to hire you to do all of my announcements. You did amazing Jesus Christ. I couldn't do that better than that is the best i We're the fireworks, where? Where's the you know, our spangle banners, you know, let's go. I'm ready. I don't know.

Tara Thurber: 1:12

(laughs) Right? I'm so excited. I'm so excited. Let's go! Eddie, I mean, I we gave a nice little intro, but let's kind of dive in. And why don't you give the audience a little bit about yourself and a little bit about your background?

Eddie Jimenez: 1:25

Yeah, absolutely that, my God, we could be here for hours upon hours giving you some background. But the reality is, my background is not traditional, right? I, not only did I not take the traditional route that most, most people, you know, most people get out of high school, they go straight to college, they find themselves. They do all this awesome work in college. Let me start a nonprofit. Let me do that. I didn't do any of that. I think I developed the amazing book of how to do everything wrong in life and fail forward. I think.

Tara Thurber: 2:04

(laughs) I like that.

Eddie Jimenez: 2:07

Yeah, I have an interesting background, right? So, started a career at, I don't know, 15/16, years old, as a leasing consultant in the multifamily industry. I had no business being there, but my sister, amazing woman, by the way, was a property manager, and I was living with her at the time, and she's like, You can't stay home and do nothing. So after school, you're going to come to the office and you're going to go ahead and work here. Fast Forward, I went into the fitness industry because I read an article that I was going to make $150 an hour. And I go, I'm going to be rich if I only work three hours a day. I'm going to make $450 you don't want my basic math, right? I'm going to make eight to $10,000 a month. This is going to be great. I'm going to be in shape. I'm going to have a six pack. But anything and everything I've gathered or I've achieved in life has actually stemmed out of fitness.

Tara Thurber: 3:00

Mmm hmm.

Eddie Jimenez: 3:01

Believe it, believe it or not. No, I'm not a Instagram model, fitness model or influencer, right? I'm 43 years old. I am a father of four. Do work out. I do take care of myself. That is part of it. I've been super, super in shape. I've been completely out of hand, overweight, I guess, right?

Tara Thurber: 3:21

(laughs)

Eddie Jimenez: 3:21

Where I love ice cream. I'm a foodie, but, you know, career and fitness, career in offshore banking. Once again, met a great man and a great team very early in my career. I think he liked the way that I trained, and he liked having me around. He made me a marketing analyst, once again, I know business being an offshore banking at 21 years old, but here we are. Fom there, had careers, you know, in the real estate industry, careers in not only in fitness, but ended up meeting an awesome gentleman, actually, I think you've had on your podcast as well. Sam Couch.

Tara Thurber: 4:01

Yeah.

Eddie Jimenez: 4:02

Not only personal friend, but founded a company called One Huddle. And I cameto work for him. I said, Let's do it. I went to go work for this man. And then, God, eight years later, seven years later still, the company's still growing, expanding, doing a bunch of stuff. So I've been in tech, I've been in tech, I've been in real estate, I've been I've been in fitness, very interesting background, and we could go a little bit deeper into that, but I think maybe that'll be sidebar for another day.

Tara Thurber: 4:31

Perfect, perfect. Well. And what I do want to dive into, Eddie, you and I, we've had some pretty awesome conversations lately, and you brought something up to me a couple weeks ago that really kind of sparked my interest. And I want to kind of jump right into that. And really, where I want to start with is your idea, and your concept of I in WIN, and I'm going to, I'm going to take a step back and just say what inspired you. To explore the idea of there's an I in WIN?

Eddie Jimenez: 5:05

Yeah, the reality is that I think I've been toying around with this idea since I was 15 years old.

Tara Thurber: 5:11

Right.

Eddie Jimenez: 5:12

Not knowing exactly how to put it in words, right? But we've all heard of that. Hey, there's no I in team. You know? It's all for the team. It's all for the team. And I, I think that's great, and I don't want to go ahead and take away, because I you know by probably what I'm going to say next, and, and this is a common theme, if you haven't realized, probably some of the things that I say are going to piss people off, right? Because it comes from a it comes from a place of not only failing more often than winning, but understanding, at least in my life and through the life of other leaders that I've seen, that nobody does it alone, right? You always need help, but if you're not ready within yourself, and you don't have that fire, and you don't work on yourself, Tara, right? The reality is that you're not contributing to the team, right? What do we say? Right? The plane's going down. What do they say, put the oxygen mask first. Before you could help anybody, you got to help yourself. Right?

Tara Thurber: 6:15

Yup. Yup.

Eddie Jimenez: 6:15

I've been, I've been going around with this, and I think I've even taken a step further. It's not, there's no I in team, but there's an I in WIN I think I've come to the conclusion that I'm turning this into the I in WIN philosophy right before you're able to help anybody, right?

Tara Thurber: 6:33

Yeah.

Eddie Jimenez: 6:33

And if I could do anything, Tara and I could just light somebody's inner fire and get them out of bed, you know, bet on themselves, go to the gym, put down the donut, even though donuts are delicious.

Tara Thurber: 6:51

(laughs)

Eddie Jimenez: 6:51

But if I couldn't fire anybody, right? It really is that philosophy their I in WIN meaning, you have to take care of you first.

Tara Thurber: 7:01

Yeah.

Eddie Jimenez: 7:01

If that, if that makes any sense, and obviously happy to dive deeper into it as well.

Tara Thurber: 7:06

Well, it does. It makes total sense. And when I think about it, it's you do have, you have to take care of yourself so that YOU can begin to show up at 100+ % to perform better, to be a part of that team. Because if you're part of a team and you're only at 50% well then there's a lack right? There's a lack in support, there's a lack in energy, there's a lack in success. So when we think about that, I think my next kind of question about that is, how? How does focusing on yourself first contribute to the overall team success and what kind of things is it that we need to focus on when we say, you need to focus on yourself first?

Eddie Jimenez: 8:01

Yeah, absolutely. I think I bowed this down into five guiding principles, right?

Tara Thurber: 8:08

Yeah.

Eddie Jimenez: 8:08

The success with it with a team, begins with strength, well being and commitment of each individual. That's the reality, right? While teamwork drives collective achievement, right, the foundation of any winning team is it's members. Is it's dedication, right? I think that that empowered people, yeah, make the best teammates, right? They make the people that really drive growth, that drive innovation, an employee, a person, a being that is always in fear, always thinks that they're losing, that they're not enough, right? It's never going to win. So to make things easier, I'll give you five, five principles, right?

Tara Thurber: 8:54

Okay.

Eddie Jimenez: 8:54

And kind of the theme here is, right? I do things in fives, if you would, right, not necessarily in three, which three is probably easier to remember, but let's do things in five because I like to complicate things, right?

Tara Thurber: 9:04

Love it.

Eddie Jimenez: 9:04

Number one, number one, really, one of my guiding principles is, invest in yourself, right? The reality is, how are you going to make anybody better? If you're not making yourself better, right? How am I going to go ahead and tell my son. Hey, listen, you should be working out, right? Because that's going to make you know, a stronger teenager, stronger person, stronger man, right? It's going to make your mind strong. But then I sit down and I'm having, you know, I'm having Coke. Once again, Coke is delicious, right? But you can have it all the time, right?

Tara Thurber: 9:37

(laughs)

Eddie Jimenez: 9:38

Having the donuts, having the pizza and, once again, I'm not saying that you have to be, you know, on the front cover of, men's health or women's health, that's not what we're saying. Also, by the way, six packs are awesome. They look great, but that doesn't define or that doesn't make you healthy, right?

Tara Thurber: 9:56

Yup.

Eddie Jimenez: 9:56

Oftentimes, in order to get a six pack, you're miserable, right? And depending on the body type, your body fat percentage has to be so low in order for your apps to protrude and look and see some people easier than others.

Tara Thurber: 10:09

Yeah.

Eddie Jimenez: 10:09

So we have, we have a huge misconception of what health is. We have a huge misconception of me making myself better. So we got to continue to develop skills, maintain mental and physical well being and commit to personal growth, right? Read a book, right? Social media is great. It really isn't, because you lose a lot of hours on there, right? Everybody, I don't know if you know, I say great, right? Because everybody thinks it's great. But the reality is, people are coming around. People are understanding that social media isn't great.

Tara Thurber: 10:39

Yeah.

Eddie Jimenez: 10:40

It is another tool. It's exactly like money. It's another tool. It's not good or bad. But it could be used for bad, it could be used for good, right? So, without going on a tangent here, the reality is that, my God, you got to challenge yourself, invest in you, be better that second. Second core principle here is, own your role. What does that mean? God, if you're a husband, if you're a spouse, right? Wife, father, mother, entrepreneur, a barista at the corner Starbucks or coffee shop. Own your role. This is where you've been placed. Right? Be the best that you can be, right? And I think, and I don't know if I was sharing this, no, I don't think you and I spoke about this, but I was having a conversation with my oldest daughter the other day, right? We've developed this, daughter-dad day once a month, right?

Tara Thurber: 11:37

That's Fantastic!

Eddie Jimenez: 11:39

Peace Corps. She just got back from the Peace Corp, two years out there, a lot better than I am, right? Because Peace Corps, I would never but anyways, her, she has a awesome heart. She's, you know, out being comes back, and I told her, I go listen the journey never ends. And what does that mean? Right? Is that you have to be you're always growing. And she's like, What? What do you mean that, that you're never going to stop? And I go, No, it's like working out. You don't work out one time. And go, that's it.

Tara Thurber: 12:12

I'm done. Yeah(laughs).

Eddie Jimenez: 12:13

I'm done. I'm done. No, I want to be the best version of myself at any given point in my life, right? If, the best version of myself would be a 20 to 25 year old body with, you know, my mindset now, right?

Tara Thurber: 12:28

Yup.

Eddie Jimenez: 12:28

But I can't turn my time that's impossible, right? So I have to be the best version of this 43 year old, right now.

Tara Thurber: 12:35

Right now, yeah.

Eddie Jimenez: 12:36

I gotta keep my mind sharp, I gotta keep my body strong, and I gotta keep my soul, my beliefs, intact, right? So mostly, one of the most important core principles, when I'm thinking of there is no, I mean that there is an i in win, right? No, I in team is owning your role, wherever you've been placed. Be the best version of that, the next piece, or number three, right? In this core principle is, set the tone. What are my non negotiables? Right?

Tara Thurber: 13:05

So important, so important for yourself and for others to set boundaries too.

Eddie Jimenez: 13:11

100% you have to have that understanding, right? If you're a Christian, right? And somebody starts talking about this, are you just going to go with the crowd and go, Oh, yeah, sure, this and that? No, that is your belief. If you're Buddhist, if you're Muslim, it doesn't matter your belief. If you have you don't believe in anything, or you're not ready, or you believe in something else, but you don't know what it is. Whatever it is your beliefs, what are your non negotiables? And that's only in the spiritual realm, right? We're not even talking about physically, right?

Tara Thurber: 13:42

Yup.

Eddie Jimenez: 13:42

And guess what? Somebody put a hand on me that I It wasn't welcomed, right?

Tara Thurber: 13:46

Yup.

Eddie Jimenez: 13:46

Somebody said something. Somebody treated me a certain way. Also, what is your discipline? What like do you wake up out of bed and go, Oh my God, today is going to be a terrible day when whatever you can go out and listen, I'm going to light the world of fire. Let's go.

Tara Thurber: 14:01

Right? Let's do this!

Eddie Jimenez: 14:03

Yeah, no pun intended, right? It's like, Hey, I have that fire inside. I'm going to go ahead and change one life today. I'm going to do the best. So you got to set the tone, and you have to be the CEO of your life. And you said this earlier today, you have to be the CEO of your life, right? You allow what you want, right? I hate this victim mentality, everybody or something happened, and I don't want to go down this route. But the reality is, you can't control what others do. You can't, you can't, but you control how you allow that to come into your life, how you allow that to make you feel

Tara Thurber: 14:37

And how you react to it.

Eddie Jimenez: 14:40

Absolutely.

Tara Thurber: 14:40

That's one of the biggest because, coming from the energy leadership aspect of what I do as a coach, we talk about the being in the victim mode, and the lower levels of energy, where it's the poor me, right? But then as what you need to do mentally is shift that perspective. To change the lenses that you're looking through and look through it from a different point of view, to find the opportunity as it is, as it can be, and as it should be for yourself,

Eddie Jimenez: 15:15

Absolutely, listen, if you go ahead and you go wrong saying, I need money, I need money. I need money, right? I'm not in shape. I'm not in shape. I gotta get in shape. I gotta get in shape.

Tara Thurber: 15:24

Yup.

Eddie Jimenez: 15:24

Stop it. Let's go ahead and talk, and let's beat this into existence.

Tara Thurber: 15:30

Yes.

Eddie Jimenez: 15:30

Listen, I'm already wealthy.

Tara Thurber: 15:33

Yep.

Eddie Jimenez: 15:34

I'm already enough, right? I'm already fit. I'm a good father, I'm a good husband, right? I'm a I'm a great friend, right? And these things we have to speak this into existence, right? Which leads, I think, to the next step, or the next core principle, which I briefly touched upon, which is lead by example, not do what I say, but do as I do, right?

Tara Thurber: 16:02

Yup.

Eddie Jimenez: 16:03

Hey, get in shape. I said it earlier, get in shape, but I'm eating all sorts of things, right? Hey, go ahead and make investments, right? But yet, I'm splurging and I'm doing whatever I want, right?

Tara Thurber: 16:16

Yeah.

Eddie Jimenez: 16:16

How about you invest in yourself? But I don't even pick a book, right? You know, pick up a book, read a book, right? Like I have. And I think there's only one other person that beat me last year in reading that's probably Sam. I read 144 books last year, right?

Tara Thurber: 16:32

Amazing. Holy!

Eddie Jimenez: 16:34

I do a combination, right? I read, I listen, I do all sorts of things, but if I was to turn my computer, you'll see all the books that I have here on my desk. I have three books that are my next read. I'm investing in myself, and it's not only what am I going to be able to find it, but if I could just take one little nugget, one little piece, right? That is going to make me better, and I'm going to make others better.

Tara Thurber: 16:59

Yeah.

Eddie Jimenez: 16:59

I'm all better for it. I'm all better for it. And I think this will lead us to our fifth and last core principle, right, which is balanced, self and team. What does that mean? Work/life balance, right? Especially, right? Obviously, if you work for a corporation, listen, God bless Yes, it's amazing, right? Once again, I think we spoke about this earlier. I think it's easier to be an employee than be an entrepreneur, not saying that the work is any, you know, less important or easier, but you don't have to worry about necessarily, the revenue, unless that is your role, specifically that you're in a revenue generating role, then you're all about revenue, right? But you're not worried about, hey, where did we incorporate? You're not ready. You're not worried about the office space that we have every time that you go ahead and you take out a client and you wine and dine them, right? You're not worried about how that's getting paid. I just bring money in. I just bring money in, right? But you're not worried about all the expenses, right? So you have to have that work life balance if you're an employee, great. Listen, not saying that don't work extra and go ahead and show but make sure that you're being appreciated. And this goes to all the leaders out there. If you're not appreciating your employees and you're not recognizing them and you're not taking care of them, shame on you. Okay, there's no room for you anymore. And I say that, and that's a challenge to all the shit employees out there. Not employees employers out there talking good about employees, and I just put them down.

Tara Thurber: 18:30

(laughs) We're up and we're down.

Eddie Jimenez: 18:33

Not employees, employers to all these so called leaders that are building their dreams off the back of other people and not giving them any recognitions or anything. Shame on you. But once again, you gotta have that work life balance. What are you doing to better yourself? You're on the work you know, you're working nine to five now. Are you taking any extracurricular activities, classes, things that are making you better? Are you adding some fitness time, some movement time, some time for you, are you meditating? Are you working on your mental state? If you're not doing that, ask, now I'm talking to the employees. Shame on you.

Tara Thurber: 19:12

Yeah.

Eddie Jimenez: 19:13

The employers, the companies are growing. They're getting better, and you are not What are you doing for you and for entrepreneurs? Right? Especially work at home, you're working all day, and then all of a sudden you go downstairs, and you go outside, your wife, your husband, your kids are there, and all of a sudden you're still in work mode. Hey, do this? Do that, because I said so no, you gotta have that balance. You gotta have that clear cut. Doesn't mean that, hey, listen, there's going to be times that you're working 20 hour days you don't sleep. 24 hour days you're burning the candle on both ends, but you have to have that work life balance. Prioritize your well being, focus, clarity, strength to support others. If you're burned out, you're not going to be able to help your kids with anything. You're not going to be able to support, be a supporter. You know, in my case to my wife, your case to your husband, to your spouse, right?

Tara Thurber: 20:06

Yeah.

Eddie Jimenez: 20:06

You're not going to be able to so. So those are my five core principles. Invest in yourself, own your role, set the tone, lead by example, and really balance self and team.

Tara Thurber: 20:17

I love all of those. Eddie the every single one of them touches so much importance, not only in the human ourselves, but bringing that into work performance and team performance, and different environments. And I think as humans, we really need to take these core principles and embed them into ourselves, mentally embed them into the cultures that we are in. You know, I think one thing I definitely want to kind of dive in a little bit more when we talk about self care and work performance. As we need to maximize our self care to also maximize our team performance and our success. I'm super curious. Is there a time when neglecting self care noticeably, noticeably I can't even talk today, noticeably impacted your work performance? Very curious to kind of get that aspect from you.

Eddie Jimenez: 21:26

Absolutely, and just for the audience here, I am the Hispanic with the accent, not you know, I'm the one that you should not be able to understand, all right? I just want to throw that out, okay?

Tara Thurber: 21:37

(laughs)

Eddie Jimenez: 21:40

And it's even funny, right? Because I was born here in this country and I have a heavy accent. My wife was born in Colombia and has no accent. How does that even work, right? How does that even work? But which is crazy. You'll meet her one day.

Tara Thurber: 21:52

(laughs) She's amazing, a lot better than I am, but so god, this is why it's so important in having routines, right? Especially, and I know that we're all being called to come back to work, come to the office, all that good stuff, right? If you don't have a framework, a process, a routine on how you get ready your non negotiables. Working from home is very difficult, right? And being, and I'll call it activated, fire in belly ready to take on the world, it's going to be very difficult. So, yeah, there's definitely been times that I've neglected my self care routine. And the reality is, has it impacted my work? Absolutely. So let's start with with just simple meditation, right? So shout out to Tom Sterner, I know that I've connected you guys. Tom Sterner, author of The Practicing Mind, awesome, awesome person. Big influence in my life. He's like, he's all about not only manifestations, but being in the present moment, being in the now and he's helped me throughout, you know, the years with this with just meditating, yeah, a crazy, crazy, I guess, occurrence that we never think of is who is really in control? And I don't want to fall or go too deep here, down the rabbit hole. But have you ever woke up in the morning and you're brushing your teeth and 975,000 thoughts just ran through your through your brain, through your head? Yes.

Eddie Jimenez: 23:37

Did you give your mind permission for any of those? I didn't.

Tara Thurber: 23:41

Yeah.

Eddie Jimenez: 23:41

Like, why am I thinking of, you know, I gotta walk the dog. I gotta do this. But it's not only a list of my to do's right? I start thinking of stupid, random stuff, right, right?

Tara Thurber: 23:50

(laughs)

Eddie Jimenez: 23:50

You know, who's gonna, who gonna win, you know, the Super Bowl, and who's gonna do this? And, my God, I should not be driving this car. Maybe should. Oh, maybe I'll do bicep curls earlier too. Look. What a meathead like? What the What am I thinking? Right? You have to take that moment. And one of the times that my, neglecting my self care routine have been, you know, impacted, and my workflow has been impacted is when I haven't meditated, when I haven't just taken and it doesn't need to be crazy. You don't need to go in a trance, right? You don't need to levitate off your couch or anything like that, 5/10 minutes trying to empty your mind. And my God, we've never lived in a time in history where our attention is being pulled in so many different directions. There is a widget, there is a gadget, there is an app, there is something for anything and everything you could think of. Okay, and pretty soon, right? We're going to have robots coming in and tying our shoes and making our bed for us, right?

Tara Thurber: 24:51

Yep.

Eddie Jimenez: 24:51

Which, by the way, I'm sure that they'll do some more, cooler, amazing things than that but, but we need time just to recenter ourselves. So if I'm not meditating on a regular, that impacts my performance, if I'm not working out that impacts my performance. Now, my myprogram is a little bit you know, once again, I've been in fitness for over 20 years. What I do, I don't recommend for everyone.

Tara Thurber: 25:21

Right.

Eddie Jimenez: 25:22

I do two a days most of the week. On Monday, we took the day off, right? Obviously, the observance of the holidays, right? We, we had time. I worked out, I did a leg routine with my wife, and then I ran the very next day in the morning for five miles. Is that recommended for anyone? Not really. I was hitting life. But I do that because if I don't, if I'm not always grinding, if I'm not always working hard, I get complacent. And that's the reality. I get complacent. I'm like, Oh, I could eat this today, or I could just lay in bed. I personally have to have systems in place, my own checks and balances in order to make sure that that doesn't affect my life.

Tara Thurber: 26:07

And I think that that's so important, kind of going back to brushing your teeth really quicklyand your thoughts, and when you're brushing your teeth, your your brain and your thoughts are going crazy. But are you even thinking about if you're brushing your teeth correctly? It's, it's, and it's crazy. I was just listening to something this morning, and it's, it's, it was a matter of self sabotage, right? We're constantly self sabotaging ourselves on a daily basis because you're allowing these thoughts. We're anywhere from 10,000 to 70,000 thoughts within a matter of 24 hours. But if you can't come in and and find that rest, that little little bit of peace for you yourself to just release thought and then come back in with a clear mind tokick some ass that day, or to up your performance, whether it's at work or in the gym, you need to find that centering aspect, to show up for yourself and be present for yourself. And I think when we think about that too, right? I mean, look at all of the different workplace cultures out there, whether you're going on site or whether you are working from home, when you start with self sabotage first thing in the morning, or getting onto your phone and scrolling through social media it is that that act, and It's eliminating the self care, and then it will impact your performance, because you're going down different rabbit holes, and then you've just wasted half an hour Time is of essence, right? Will you lose time because of stuff like that?

Eddie Jimenez: 27:53

100% you're 100% right. We have to go ahead and you said it perfectly, right? Are we even brushing our teeth, right? How about we're just in the moment?

Tara Thurber: 28:01

Yes.

Eddie Jimenez: 28:02

Being present in the moment.

Tara Thurber: 28:04

Yes.

Eddie Jimenez: 28:05

And I know it's easier said than done. Yesterday does not exist anymore. All right. We could only learn from it. And tomorrow, is tomorrow hasn't come. It doesn't exist, right? And you hear this, and I've heard this. That's why the present is named that way. Because it's a gift.

Tara Thurber: 28:26

Yes.

Eddie Jimenez: 28:26

It is right now, this is all you have. The only thing that exists right now, Tara is just conversation. You and I. Now I can go ahead and say, like I said, I

Tara Thurber: 28:34

Yup. have my son. He's home from school, he's under the weather. I could be thinking of that my my wife, did she get to work safe, right? I gotta walk the dog. Oh, I gotta go ahead and do this later on. Well, I have to answer this email. No, stop. Now. Only now exists, and when I don't do that, and I allow my mind to do what it wants to do automatically, by the way, I haven't given it permission to do anythiny. Right (laughs).

Eddie Jimenez: 29:01

So who the hell is in control, right? It's not me. It's not me.

Tara Thurber: 29:04

Exactly.

Eddie Jimenez: 29:05

Who is that voice? And we could dive deeper into this, but who is that self? Who is that person? Who is that being? We say person. But I'm not in control of my person. I am not. And we have to own and we've all gone through this, right? You've been driving in the car, and you get home and you go, how the hell did I even get here?

Tara Thurber: 29:27

Yeah.

Eddie Jimenez: 29:28

It's a program. You've been programmed. Your body is working. You're not even living anymore. So we have to take charge of that. And when that doesn't happen, Tara, that is when I'm impacted. And I'll challenge anyone out there that says that they could multitask and they could do all these other things and still do high performing, high level work. You cannot. You cannot. It's a lie.

Tara Thurber: 29:51

Agree. And, it's funny, because we have a thing at home where I'm the multitasker. I can do five different things in the kitchen, plus help the girls with their homework and be on a phone call, right? And my husband, I'm like, you can't multitask - one thing at a time, but there's that fine line too, I think, and I also feel within business, you think about all the things that you have to do, you want to do, you need to do, but I am at my best performance when I'm focusing on one project at a time. I'm saying, Okay, I'm going to block an hour to focus on this, and then I'm going to give myself a 10 minute little break, maybe do a little dance, shake off whatever I was in, put on a different hat, and then put my focus on that. And I think when we think about self care, it's not just a matter of meditating, working out. It's also a matter of time management, prioritizing, setting boundaries. Because I feel that by being able to do that, that then allows so much more performance to come in, so much more performance to take action. And I can, I feel that too. Kind of going back to what you were saying about you know, you have to show up for yourself in order for your son to kind of, you can't just bark orders like you need to work out. You need to work out, right? You have to work out. You have to live that in order for it to kind of ripple through and I feel that that also happens in workplace culture from the top down. And I will say that in in so many of the positions and companies I've worked in when I've had a leader or a mentor that is like, I don't pick up, I don't have Friday phone calls or I am blocked from 11 to one Tuesdays and Wednesdays, because those are my times to send out my emails, to catch up on things, or to go get lunch, to take a walk around the office, to go outside. When you can, as a leader, bring that in. It does ripple down. And then you notice everybody else is doing it. And you need to lead by example, right? We all have to lead by example. And I think coming back into our self care routines, being able to show up as a at 100% everybody's routine is going to be different, but by you finding what empowers you that becomes your self care.

Eddie Jimenez: 32:42

Yeah, yeah. I couldn't agree more. The reality is that speed of the leader determines the speed of the pack. Right? Old saying, right? If, if a leader is saying and giving permission for that and saying, Hey, this is needed, the rest of the team would do it in any team culture, in your home, anywhere and everywhere. You have to go ahead and set these things in order to not only succeed. And I love the part that you mentioned, set boundaries, time manage, by the way, we don't multitask. We switch task, right?

Tara Thurber: 33:16

Yes.

Eddie Jimenez: 33:16

I am the best at switching tasks, which, by the way, I'm not right, because then my you get fat fingers in there and start messing it up and write the email wrong. My wife is like, you know, you can't find anything. And I don't know if every husband's the same way, apparently, husbands, we can't find anything in the house, right?

Tara Thurber: 33:34

(laughs)

Eddie Jimenez: 33:34

We know where our tools are. But I tell my wife, I go, but where are your keys? You lose your keys all the time, right? But you can find anything else. You lose your cell phone all the time, but you can find anything else in the house. Don't touch my tools or my workout equipment, because I know where it is, and I know where my case and wallet is, where they are always on, alright? Why? Just don't touch them? So, so my wife could do 100 things at once, and it just happens that it goes even deeper, right? And to my understanding from some of the things out there, is that, you know, as we were coming up, men, typically, in a lot of cultures, we would hunt, right? So we had to focus on one specific task, because if we didn't focus on that one specific task, we could potentially not only not eat, right? And then there wasn't a supermarket in every corner. Supermarket in every corner, right, right? So either not eat, or, even worse, die, where, in a lot of cultures, women, for the most part, to my understanding, were gatherers. So they were taking care of the kids. They were foraging, right? They were looking around, they had to pick the berries. They had to go do this, and it was multiple things all at once.

Tara Thurber: 34:43

Yeah.

Eddie Jimenez: 34:43

So that's from my understanding, I'm not an expert in this. Is just from some high level books that I probably stumbled on, or some random thing somebody made up. But it does make sense, right? Because we, you know, men, for the most part, we focus on one particular thing very well, yeah, where, at least in our home, my wife could do multiple things. That's her superpower, get them all done. And I'm like, Wow, it's amazing.

Tara Thurber: 35:10

Yep, no, I totally agree. And you know when we're coming back to I in WIN and how all of this ties together with self care, performance, team dynamics. It's not just, of course, in the workplace, it's in our home, it's in our relationships, in our friendships. It's bigger than just that, and I feel that we need to, we need to learn how to balance. And a lot of it is also being kinder to yourself and being okay with having down days, because you need those down days in order to have those up days.

Eddie Jimenez: 36:00

Hell yeah.

Tara Thurber: 36:00

And, I think if we again coming back to owning it, we need to own our truth. We need to own where we're at in a team, how we're applying all of these different aspects of self care, in order to be successful for ourselves and help the team be successful, right?

Eddie Jimenez: 36:21

Yeah, absolutely. You have to, if we could sum all of this up, right? And we could dive deeper into this, but you have to be the best version of yourself. You're always chasing the best version of you. And obviously understand there's going to be better days. There's going to be worse days. Some days are gonna be better than others, but what is the best version? Did I get up early today, right? Did I worked out? Did I put time to learn a new skill? Am I advancing in some capacity? Always start with that and without that. I feel that we always be the type of person that you're still doing the right things when no one's looking right. You're still doing the things the magic happens, the success happens, not when you're in front of the crowd right when you gave that keynote and everybody you know stood up and clapped, and when you got the results that the gym, where you landed that additional funding, or that investment, when you closed that deal, no things happened when nobody was looking but you were doing the right thing, the right thing. And not only that, you were working on your truth. You were working on yourselves and being the best version of you.

Tara Thurber: 37:43

I love that. And I was, I was just about to say, how do individuals overcome challenges, right? And how can individuals strike that balance between taking care of themselves and supporting their team? But I think you tell me, but I think it comes back to is the balance is, is based on, your truth and your you, no matter what time of day it is, no matter where you are, it's being honest and true to yourself.

Eddie Jimenez: 38:14

Yeah, absolutely you. You said it best earlier. Set boundaries, time management. We all have 24, hours in a day.

Tara Thurber: 38:23

Yeah.

Eddie Jimenez: 38:24

How come some people go ahead and are able to do amazing things, and other people's have excuses?

Tara Thurber: 38:29

Yeah.

Eddie Jimenez: 38:30

Excuses don't pay the bills, excuses don't get the body that you want, don't land the job that you want.

Tara Thurber: 38:36

Yeah.

Eddie Jimenez: 38:36

You can victim mentality. Life happens to me.

Tara Thurber: 38:39

Yes.

Eddie Jimenez: 38:40

Everything you know, like luck! And I can't remember now, and I'm not even going to try, but there's a famous author book out there. Luck determines where you start but not where you finish. We are lucky. We're blessed. We were born here with opportunities. Not everybody has that. Opportunities. Look at what's happening in the world, look at what what's happening in other countries. But luck determined where they started. Now, what are we going to do about it? Are we going to go ahead and continue to say, Oh, I can't do this. I can't do that, other than me being a basketball player. Because I'm five eight and a half on a good day, right?

Tara Thurber: 39:20

(laughs)

Eddie Jimenez: 39:20

When the sun's out and I'm wearing high heels, maybe, right? You know, like I told my son, you could be everything you want except a basketball player, because you're not tall, buddy, and if you got my jeans, man, you're not going to be much taller, right? But you're really, you really could put

Tara Thurber: 39:31

(laughs) your mind to anything you want Yeah.

Eddie Jimenez: 39:37

But I promise you, you gotta want it. What's important to you. You're going to go ahead and give the attention it needs. You're not going to, you know, as much as we want to hear and you we hear these success stories, they won the lottery, or they found the bag of money, or whatever the case is that that doesn't happen. It doesn't happen. You have to work. You got to put in the work. Don't expect to. Fault for the work you didn't do, right? You need to put in the work.

Tara Thurber: 40:06

Amazing, amazing, amazing. And coming back to you know, let's wrap up where we're at. I know Eddie, you and I could probably talk for another five hours at this point, but for our listeners, I don't want them to tune us out. We've got many, many more conversations coming down the pipeline here. But let's, let's come back to putting the I in win. Um, you know, what are the top five reasons to adopt personal self care for professional success? Oh, what you're

Eddie Jimenez: 40:39

saying is to land the plane. That's what you're saying. Like, I don't know what our listeners need, but I could talk all day. Let's, you know, let's go, listeners, stay tuned. I'm going to tell you my recipe for my old fashioned No, listen, five reasons. Five reasons. Right? You really? Why why adopt this, I and win philosophy. The reason number one, it's going to foster sustainable, you know, sustainable high performance, right? When we bring everything in, you know, back into, you know, the whole philosophy, right? We prioritize mind, body, soul. The reality is individuals will build a strong, strong foundation, right? Not only is it going to prevent burnout, but it's also going to enhance resilience. So that is one of the reasons why. Reason number two is it starts driving collective success through personal excellence. And what I mean by that is the best version of me is showing up, right? It's the best version of me is showing up. I'm only going to expect the best version of you. Imagine if we all did that. I'm going to be a better leader, I'm going to be a better friend. I'm going to be a better partner, colleague, husband, father, spouse, whatever it is, right? Reason number three is it encourages accountability and leadership, right? If we go ahead and we own our role, going back to one of my core principles, right, if we own that role and we lead by example, it's going to cultivate a culture of accountability and empowerment, and that is extremely important. You are now working from my place of power, of being empowered, not a place of fear or of lack reason. Number four, it promotes the innovation and creativity, healthy mind, healthy body, healthy soul, creative juices. What else can I work on? How else can I be better and number number five, and in especially for our workplace listeners, right? It builds a positive and supportive, supportive team culture, right? We hear these companies that have amazing cultures, and we hear the companies that do not right, the company that don't give a shit about their employees, they don't care, right? And we have the companies where, you know, the the leaders in the company really care about their people. They care about their clients, right? They care about their people. We're always talking about, oh, that the customer is always right. No, the hell, the customer is not always right. They're not always right. Yeah, let's look at your people, your team that is helping you grow and expand. If we focus on self care and personal fulfillment, is going to reduce stress, it's going to reduce negativity, it's going to be able to replace all of that with positivity, positivity, gratitude and resilience. The reality is, it's going to it's going to have a ripple effect that is going to help support a better environment where individuals are really going to be able to uplift themselves. They're going to be able to not only empower each other, right next play mentality, let's go get it. Let's together. Yes,

Tara Thurber: 43:57

and I, I right there. I mean, that's closing it up. Let's win together. I just got goosebumps. Mic drop. That was amazing. Mic drop

Unknown: 44:08

now with my old fashioned recipe, let's win together.

Tara Thurber: 44:15

Let's win together. Ah, brilliant. Eddie. Eddie, thank you so very much for joining us today. We are defying talent coming to you at top five. Make it a great day.